With a humble beginning on May 5, 1993, Southern Motorcycles (SMC) initiated its venture as an authorised stockist for ”Hero Genuine Spare Parts” for Tamil Nadu.
Brands cast a magic spell on customers. The brand is one of the main attributes when a customer is deciding whether to buy a product or not. Brand building is a long-term process which should lead to changes in customers’ perceptions and expectations, and, in the end, to a desired change in customer behaviour. Brands apply to fast moving consumer goods (FMCG), as well as business-to-business (B2B) products and services alike. Considering this principle, Southern Motorcycles provide its Channel Partners with creative solutions that help effectively in communicating key messages to the customers, while positively contributing to the company’ business results.
Since its inception, the entire team of SMC is focussed on ensuring that Hero Genuine Spare Parts are easily available to all the Hero Motorcycle owners not only in Chennai but across Tamil Nadu.
The market penetration went to the extent that ‘Hero Genuine Spare Parts’ are being made available in all the localities and the upcoming sub-urban areas of Chennai and in the remotest villages across the state as well.
In this endeavour, realizing the important role of technicians in the market sales of Genuine Parts, various technician training programmes are being conducted to educate the technicians towards the latest technology in the new models launched by Hero Moto Corp from time to time.
Considering the changing scenario of the spare parts market and importantly the customer perception and expectations from retailers, Southern Motorcycles has been involved in encouraging the retailers towards usage of information technology and also look of the outlet and most importantly, handling and understanding the requirements of the customers.
All through two decades, the company has also emphasised and encouraged its retailers towards selling only Genuine Spare parts and thus retaining the customer’ confidence and ensuring steady growth. In order to service the requirements of its customers in the Southern Districts of Tamil Nadu faster, SMC has opened a company in the name of “Southern Motorcycles (Madurai)”. With this, Southern Motorcycles is able to fulfill the requirements of its dealers within 24 hours.
With its vision of fulfilling the requirements of customers with Hero Genuine Parts, Southern Motor cycles has become a force to reckon with in distributing “Hero Genuine Spare Parts”.
- Provide unique and creative solutions that meet the expectations by realising the business objectives
- Teamwork based on the implementation of professional quality of services provided by a highly motivated team
- Strong technological background
- Ethical transparent business
- Initiates regularly road safety programmes
- Prominence is given for best riding skills wearing helmet, seat belt programmes for car owners
- Periodical staff training programmes are being conducted to enhance the skills and for better co-ordination as a team amongst them
Stocking, Showcases, Racks, Bins “ Stocked as per fast moving.
A Single point storing and dispatch.
Stocking, Showcases, Racks, Bins , Stocked as per fast moving.
Delivery System – for Chennai & Sub-Urban, 2 LCV and 2 TATA
ACE dedicated for Door Delivery upto 100 kms.
All the leading transporters like ABT, ARC, Professional Couriers
engaged in pickup of upcountry consignments from our premises
to ensure speedy and safer delivery.
Separate unloading Bay. In order to check the actual receipts
HMCL packing slip is used while unloading.
Certification will be done based on verification of packing slip
For every order received pick list is generated floor-wise /
location wise. Separate pick-up teams are allocated for pick-
ups at various locations and then is forwarded for checking.
Separate area is allotted for Checking after which the
consignment is dispatched.
We have planned our route cycle for Chennai and surroundings
through our vehicles and all the retailers including the Channel
partners are visited twice a week.
All the up country retailers are visited twice a month and
Chennai retailers every week.
Dedicated man power for VOR and TD orders.
Area of Operations:
Area of Operations: